Topic Highlight:

Concept Driven Design Process

Design excellence results from a willingness to look and find the appropriate set of values related to the variables that satisfy each project’s goals. We propose an interactive process that relies on the participation of the client rather than starting the process with a preconceived notion of design. Through this process we translate the client's priorities into highly responsive planning and design solutions that go beyond visual appearance to meet artistic, programmatic, and long-term maintenance needs while respecting the available financial resources.


In every size or type of project, each decision made by the design team directly impacts the end user experience. An as a result, directly impacts the ability of the building to fulfill its aesthetic or functional purpose. A successful design process requires informed decision-making at the concept stage, because it can become prohibitively expensive to make changes later on.

There are four main phases of inclusive concept design: Manage, Explore, Create, and Evaluate. According to the University of Cambridge, the fundamental questions of design are solved through successive cycles of exploring needs, creating concepts and evaluating options, guided by project management. Successive iterations of design cycles lead to a clearer understanding of the needs, better solutions to meet those needs, and stronger evidence.

Learn More About The Concept Driven Design Process
Preliminary Design Sketch
Preliminary Design Painting
Construction Document Elevation
Final Design Rendering